I’ve been alpha-testing going.im in the office and trying to get my head around (among many other things) email notifications. So far, I’ve gotten feedback that people much prefer digests to individual notifications. It’s also clear that emails are my best chance to remind people/demonstrate the usefulness of the site, and that if I do it thoughtfully I should be able to set a tone where people trust the app to respect their time.
Here is the current plan and thinking:
Today’s Activity - A digest that is sent at the end of the day if a user’s friends have added new events or they have any new followers. Also includes friends following other people.
Activity on Event - A notification if your friend is interested in going to an event you’re interested in, or they commented on it. I’m currently thinking this should stay an individual notification because you may want to respond immediately (whether by gchatting them or on the site) to make plans. Plus it should be a good/exciting feeling if someone you know is interested so I think the notification will be welcome.
Your Week - One thing I hadn’t thought about, but that has become apparent in testing, is that it would also be nice if the app reminded you of events you had expressed interest in. So I’m thinking this email will remind you of events you were interested in this week. I’m still working through the rest of the content. It could show events your friends are going to this week, or popular ones. There is still the issue of showing you events that are sold out, but I should probably start there and see how it feels.
Eventually I’d like to come up with a modular system where users can customize to their needs, but I’m going to start with my best guess at what will be most useful for most people.